The Boutique Alternative for Businesses Tired of Wasting Spend.
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Most agencies dazzle you with a pitch and then hand your account to a junior team. At Pico, we’ve remained a boutique agency by choice. We are intentionally selective about the clients we take on to ensure you work exclusively with a hand-picked team of senior specialists. Every account is led by an owner who has been in the trenches since the early days of Google, Amazon, and Meta, and who remains personally accountable for every client’s success.
We offer a perspective that only comes from being battle-tested. Having navigated the industry’s evolution—from cheap, easy clicks to today’s complex data modeling—we’ve turned years of hard-won lessons into the proven logic we use to identify how much of your budget is actually driving growth versus 'budget bleed'.
We answer that question right upfront with a live, transparent audit. We don’t guess; we apply decades of stress-tested insights to find and fix inefficiencies, ensuring your strategy evolves as the landscape shifts. This focus on performance is protected by our flat-rate model, which ensures our priority remains entirely on your results—not on how much of your budget we can spend.
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What services do we offer for your business
See how our tailored solutions can boost your business. From planning to support, we provide the expertise to drive your success.
100+
Projects Completed
95%
Client Satisfaction
$50M+
Revenue Generated
90%
Project Success Rate

Strategy Refined by 20+ Years of Experience
Hard-Won Expertise
We don't guess—we optimize. Having navigated every major algorithm shift over the last two decades, we’ve learned what works and what doesn't. We apply that intuition to find the "why" behind your data, cutting through the noise to lower costs and improve performance.
The Amazon Approach: Constant Refinement
Success is built through millions of small, precision tweaks. We run weekly cycles of testing and learning to find the winning path. If a campaign hits a snag, we’ve already identified the cause and pivoted to a solution before you even open your report.
Full-Funnel Visibility
We don't look at channels in silos. We track the entire journey from the first impression to the closed deal. This gives us the visibility needed to refine the funnel and ensure every dollar is working toward a tangible result.
Absolute Transparency & Ownership
You pay your ad spend directly and you own 100% of your accounts. No "black boxes" and no data hostages. Our Flat-Rate Model ensures we are focused on your goals, not on how much of your budget we can spend.
Boost Your Organic Visibility
Over three billion people use search engines every day. Search Engine Optimization (SEO) helps your business get found by people who are actively looking for what you offer, using a strategic approach that builds long-term authority and drives consistent organic traffic.
Technical SEO: We optimize your website's architecture, improving everything from site speed and mobile responsiveness to crawlability, ensuring search engines can effectively index and rank your pages.
On-Page SEO: We enhance your site’s visibility by refining content quality, optimizing meta titles and descriptions, and structuring your site to improve user experience and engagement.
Off-Page SEO: We build your online authority by strategically acquiring high-quality backlinks from other reputable websites, boosting your search rankings and credibility.

Drive Growth With Paid Media
We approach paid search and social campaigns with a data-driven, human-centered methodology. Our strategies are built on a continuous, 90-day testing cycle that ensures we're constantly learning and adapting to your business growth, audience behavior, and external factors. This approach allows us to deliver measurable results and maximize your return on ad spend.
Precision Targeting: We go beyond standard keywords and audiences to find your ideal customers, balancing search volume with high user intent and uncovering hidden opportunities.
Data-Driven Bidding: By connecting your ad platforms directly to your CRM, we optimize campaigns for high-value conversions, focusing on generating opportunities and sales.
Systematic Testing: We are obsessed with granular testing to move from guesswork to a data-driven understanding of what works, meticulously testing everything from visuals and copy to audience segments.

Humanize Your Brand Through Social Media
Social media is your brand's second front door—a place for people to see its culture, humanity, and inner workings. We help you build a vibrant online community by creating and managing an organic social presence that differentiates you from your competitors and builds trust with your audience.
Strategic Content Planning: We develop a custom content calendar that balances a mix of informative, engaging, and promotional content, all designed to showcase your brand's unique personality.
Data-Driven Optimization: Our systematic testing cadence determines the optimal content mix, frequency, and posting times to ensure your message reaches the right people at the right moment.
Complete Content Creation: We handle everything from high-quality images and graphics to compelling copy, ensuring every post is crafted to engage your audience and drive results.

Transform Your Content into a Competitive Advantage
We believe your content is a powerful asset. We move beyond generic content creation to build a strategic library that not only resonates with your audience but is also optimized to answer their most critical questions. By focusing on Answer Engine Optimization (AEO), we position your brand as a trusted authority, ready to be discovered in a world of complex search queries.
Strategic Content Creation: We develop content that directly addresses the needs and questions of your audience throughout their buyer journey, turning prospects into leads and customers.
Answer Engine Optimization (AEO): We meticulously research user intent and natural language queries to ensure your content is structured for optimal visibility on platforms like Google, ChatGPT, and other AI-driven search engines.
Integrated for Impact: Our content is designed to serve a dual purpose, providing value for both your target audience and a wide array of digital marketing channels, from organic social to paid media campaigns.

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Our Digital Team
We take pride in building lasting partnerships and delivering solutions that exceed expectations.






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