SENIOR EXPERTS. DATA-BACKED LOGIC.

The
Boutique Alternative
for
Businesses Tired of Wasting Spend.

Most agencies dazzle you with a pitch and then hand your account to a junior team. At Pico, we’ve remained a boutique agency by choice. We are intentionally selective about the clients we take on to ensure you work exclusively with a hand-picked team of senior specialists. Every account is led by an owner who has been in the trenches since the early days of Google, Amazon, and Meta, and who remains personally accountable for every client’s success.

We offer a perspective that only comes from being battle-tested. Having navigated the industry’s evolution—from cheap, easy clicks to today’s complex data modeling—we’ve turned years of hard-won lessons into the proven logic we use to identify how much of your budget is actually driving growth versus 'budget bleed'.

We answer that question right upfront with a live, transparent audit. We don’t guess; we apply decades of stress-tested insights to find and fix inefficiencies, ensuring your strategy evolves as the landscape shifts. This focus on performance is protected by our flat-rate model, which ensures our priority remains entirely on your results—not on how much of your budget we can spend.

100+

Projects Completed

95%

Client Satisfaction

$50M+

Revenue Generated

90%

Project Success Rate

Strategy Insight

Strategy Refined by 20+ Years of Experience

We don't "set and forget." We move in precision steps.

Hard-Won Expertise

We don't guess—we optimize. Having navigated every major algorithm shift over the last two decades, we’ve learned what works and what doesn't. We apply that intuition to find the "why" behind your data, cutting through the noise to lower costs and improve performance.

The Amazon Approach: Constant Refinement

Success is built through millions of small, precision tweaks. We run weekly cycles of testing and learning to find the winning path. If a campaign hits a snag, we’ve already identified the cause and pivoted to a solution before you even open your report.

Full-Funnel Visibility

We don't look at channels in silos. We track the entire journey from the first impression to the closed deal. This gives us the visibility needed to refine the funnel and ensure every dollar is working toward a tangible result.

Absolute Transparency & Ownership

You pay your ad spend directly and you own 100% of your accounts. No "black boxes" and no data hostages. Our Flat-Rate Model ensures we are focused on your goals, not on how much of your budget we can spend.

Voices of Our Satisfied Clients

Thanks to Pico Digital Marketing's efforts, the client has doubled their ad spend and increased sales-qualified leads. The team has consistently delivered their action items on time and has been very responsive to the client's questions and concerns. They've also shown great attention to detail.

Lumana
VP of Marketing, AI Video Surveillance Solutions Company
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Voices of Our Satisfied Clients

Pico Digital Marketing spearheaded effective and valuable campaigns. Their team is always approachable and patient in explaining their techniques and the rationale behind them. While they could hold more meetings to touch base, they're an organized and capable team that can really deliver.

Kirsten Louy-Nasty
CEO & Co-Owner, ATJ (Asia Transpacific Journeys)
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Voices of Our Satisfied Clients

Thanks to Pico Digital Marketing's efforts, the client has seen an 82% improvement in cost per lead. The team creates a seamless workflow by communicating frequently and being highly responsive to the client's needs. Pico Digital Marketing's communication skills and strategic mindset have stood out.

Bobette Wolf
Director of Marketing, Sail Internet
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Voices of Our Satisfied Clients

Pico Digital Marketing successfully set up the client's PPC channels and provided them with valuable insights into their product's value. The team had excellent project management skills and always delivered on time. Their thoroughness, proactivity, and concise communication stood out.

Steve Bichimer
Director, Marketing, Messari
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Voices of Our Satisfied Clients

The engagement has led to dramatic increases in site traffic and conversions, meeting the client's needs and expectations. Pico Digital Marketing holds monthly meetings to discuss updates and provides 24/7 support for any questions or concerns. The team is skilled, trustworthy, and professional.

Greg Matranga
VP of Global Marketing, InfinityQS
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Marketing Solutions

Boost Your Organic Visibility

Over three billion people use search engines every day. Search Engine Optimization (SEO) helps your business get found by people who are actively looking for what you offer, using a strategic approach that builds long-term authority and drives consistent organic traffic.

Technical SEO: We optimize your website's architecture, improving everything from site speed and mobile responsiveness to crawlability, ensuring search engines can effectively index and rank your pages.

On-Page SEO: We enhance your site’s visibility by refining content quality, optimizing meta titles and descriptions, and structuring your site to improve user experience and engagement.

Off-Page SEO: We build your online authority by strategically acquiring high-quality backlinks from other reputable websites, boosting your search rankings and credibility.

Marketing Solutions

Drive Growth With Paid Media

We approach paid search and social campaigns with a data-driven, human-centered methodology. Our strategies are built on a continuous, 90-day testing cycle that ensures we're constantly learning and adapting to your business growth, audience behavior, and external factors. This approach allows us to deliver measurable results and maximize your return on ad spend.

Precision Targeting: We go beyond standard keywords and audiences to find your ideal customers, balancing search volume with high user intent and uncovering hidden opportunities.

Data-Driven Bidding: By connecting your ad platforms directly to your CRM, we optimize campaigns for high-value conversions, focusing on generating opportunities and sales.

Systematic Testing: We are obsessed with granular testing to move from guesswork to a data-driven understanding of what works, meticulously testing everything from visuals and copy to audience segments.

Marketing Solutions

Humanize Your Brand Through Social Media

Social media is your brand's second front door—a place for people to see its culture, humanity, and inner workings. We help you build a vibrant online community by creating and managing an organic social presence that differentiates you from your competitors and builds trust with your audience.

Strategic Content Planning: We develop a custom content calendar that balances a mix of informative, engaging, and promotional content, all designed to showcase your brand's unique personality.

Data-Driven Optimization: Our systematic testing cadence determines the optimal content mix, frequency, and posting times to ensure your message reaches the right people at the right moment.

Complete Content Creation: We handle everything from high-quality images and graphics to compelling copy, ensuring every post is crafted to engage your audience and drive results.

Marketing Solutions

Transform Your Content into a Competitive Advantage

We believe your content is a powerful asset. We move beyond generic content creation to build a strategic library that not only resonates with your audience but is also optimized to answer their most critical questions. By focusing on Answer Engine Optimization (AEO), we position your brand as a trusted authority, ready to be discovered in a world of complex search queries.

Strategic Content Creation: We develop content that directly addresses the needs and questions of your audience throughout their buyer journey, turning prospects into leads and customers.

Answer Engine Optimization (AEO): We meticulously research user intent and natural language queries to ensure your content is structured for optimal visibility on platforms like Google, ChatGPT, and other AI-driven search engines.

Integrated for Impact: Our content is designed to serve a dual purpose, providing value for both your target audience and a wide array of digital marketing channels, from organic social to paid media campaigns.

Our Digital Team

We take pride in building lasting partnerships and delivering solutions that exceed expectations.

Passionate problem-solver and global citizen who thrives on risk, impact, and growth, driven by results and inspired by the fast pace of digital marketing.
Samantha Bedford
Co-Founder & CEO
Lifelong learner and people person, driven by growth, enriched by diverse experiences, and passionate about digital marketing, family, travel, and dogs.
John Pope
Co-Founder & COO
Creative problem-solver passionate about data-driven digital results, led site launches, earned trust as a team lead, and recharges with hikes, jujitsu, and cocktails.
Craig Partridge
SEO Account Manager
Creative and analytical digital marketer with a BSc in IT, a love for variety, and a bold streak. Once built a robot and moved countries solo.
Mathew Correia
Technical SEO Specialist
Strategic marketer driven by the psychology of engagement, former Head of Marketing turned melody-maker who blends data, creativity, and a love for lyrics.
Joshua Willows
Paid Media and Content Specialist
Endlessly curious digital marketer who thrives on change, fearlessly dives into challenges and once faced lions, elephants, and venomous snakes in the wild.
Taneille Roach
Social Media Specialist
Strategic and creative digital marketer who turns data into decisions once tracked jaguars and sharks, now hunts leads with the same fearless energy.
Tyler McCarroll
Client Success Specialist
Passionate digital marketer who thrives on change, proved it's never too late by earning a degree at 56 and witnessing Mandela’s historic inauguration firsthand.
Polly Pope
Finance Manager
I’ve been in digital marketing since 2012, with most of my experience on the paid media side — paid search, paid social, display, video, and more — working across all the top channels and platforms.
Madison Adams
Paid Media Director
Fluffy digital marketing assistants with a nose for engagement, chases red dots, masters treat acquisition, and casually boosts Zoom call views by 300%.
Chase, Maverick and Harry
Chief Happiness Officers (CHO)
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